Sandra Wilson

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Sandra Wilson, founder of Robeez Footwear Ltd.,

Sandra Wilson recognized a unique niche market in 1994 and started her company Robeez Footwear Ltd. in her home basement. Robeez is now the worldwide leader in leather soft-soled baby-booties, selling in over 7000 stores. Wilson has been acknowledged with Rotman’s Canadian Woman Entrepreneur of the Year Award and BCIT’s Distinguished Alumni Award – to name a couple. In September 2006, Wilson made headlines when she sold Robeez to The Stride Rite Corporation for $30.5 million. “One of the great benefits of being an entrepreneur is that you have control of your own destiny. The more effort and hard-work you put into it, the further that you can go. I never dreamed that we would build Robeez to the level that we did,” says Wilson. “We really maintained focus on one product, even though we had many opportunities to branch out. We realized we had a winner with the booties and had to capitalize on that winner.”